Your Wix Website is Costing You Money

The world of SEO is growing at a rapid pace. Business owners, CMO’s, and marketers are spending much more time talking about website and social media.

Translation: Your competition is gearing up for big things. If you still don’t think you need it, you’re about to get leapfrogged.

Since we’re SEO geeks, let’s discuss what this means for your website. In the last year, we’ve converted 9 websites from Wix to WordPress alone. In 100% of the cases, the change has been significant for the business.

Top 3 Reasons to Convert Wix Website to WordPress

1- Search Engine Optimization (SEO)

Your website shows up in searches and people search things related to your business. If you have better SEO, you will show up in more rankings more often.

Plug-and-play content management systems (CMS) like Wix, GoDaddy, Squarespace are around because people want to build their own sites. And they do a rockstar job at that.

When you’re a new business and you don’t have much money, you need something cheap and easy. Those CMS’s are great for “getting you in the game”.

As your business grows, you need to improve your marketing. Inevitably, your website will be the focus of that business growth. That is the perfect time to convert Wix website to WordPress.

WordPress’s customizability allows you to do a lot more with your website’s SEO. You have way more options. Which may be intimidating to some, that’s when you hire a pro. Find out how much it will cost you to hire a pro.

2- Website Speed

Your website speed is a huge piece of your rankings. More and more consumers are accessing websites from their mobile devices. The result of that is ranking faster websites higher.

Search Engines rank fast website higher because it’s a better experience for their users.

Let’s take a look at the website speeds before and after the conversion.

Before: Convert Wix Website to WordPress

Wix Platform/Hosting – Desktop:

Wix Platform/Hosting – Mobile:

After: Convert Wix Website to WordPress

We took the website files, pasted them into WordPress and saw immediate amazing results.

WordPress Platform/Hosting – Desktop:

WordPress Platform/Hosting – Mobile:

After optimizing the existing photos, layout, and some basic technical setup the website’s speed skyrocketed. This alone will have very positive impact on the customer’s SEO.

The reason for this is the “page builders” that Wix, Squarespace, GoDaddy, etc. use are very “heavy”. They are designed to address the problem DIY’ers have: allow me to be a web designer.

Their tools are detailed with tons of functions you will never use. They bog down your website speeds.

Think of WordPress as the frame of a house. It’s just the wood that make up the construction. All the siding, paint, roofing, etc is the “extras”. The page builders come with all this added weight, WordPress does not.

3- Website Customization

To round up the top-3 reasons to convert wix website to wordpress; CUSTOMIZATION.

You can literally do ANYTHING with WordPress. Most of the websites you have used are built on the WordPress CMS.

As you can see, some of the biggest brands you know use WordPress. And these websites are fully customizable.

They have designed the website to match their company’s branding.

Furthermore, they have added custom tools to allow them to run their business more smoothly. The ability to use custom tools is almost essential in today’s business.

BONUS 4- Minimize Your Website’s Carbon Footprint

If your webpages are “lighter” your website will run faster. That means your server will use less energy displaying your website AND your users will use less energy loading your page.

Now you can sleep well knowing you’ve minimized your carbon footprint. Check out these results.

Carbon Footprint – Before Conversion from Wix to WordPress

Carbon Footprint – After Conversion from Wix to WordPress

Conclusion

As you can see, the biggest brands in the world use WordPress. It’s fully customizable, fast, and helps you rank higher and you do some good for the planet.

It’s 2021, now is the time to invest in your most important marketing tool. Get started to convert wix website to WordPress today.

It’s not necessarily costly. We can use the same design you currently have if you wish. Reach out to get information now.